What is an email newsletter?

A regular email about your company and it’s products with information that subscribers will find useful, interesting and possibly entertaining. It is sent to a list that contains people who want to receive communications from you and who are given the option to un-subscribe at any time. It is illegal to send unsolicited regular emails to anyone – this is called spam.

Most customers spend time considering where to spend their money. If your products don’t fall into the impulse purchase category you’ll know that prospects need time to understand what you do and work out if it’s right for them.  After an initial contact with your company, be it through the website, or a direct sales enquiry buyers may lurk for days, weeks or years. They may like or need what you offer but the timing needs to be right. In the gap between the initial contact and the time to buy is the opportunity, if you want to take it.

Email newsletters do the job of managing the relationship with your customers and prospects with the least amount of effort from yourself. People feel in the loop, enquiries to salesmen are more informed, you become seen as experts in your field as you disseminate information about what you do. You are the experts in what you do – right?

In many industries an email newsletter is the most cost effective way of bringing in a regular stream of high quality sales enquiries.